XXX Company and Their Social Media Tool Essay Example | Topics and Well Written Essays - 500 words

XXX Company and Their Social Media Tool - Essay Example Today, Coca-Cola continues to change with the times in ensuring up-to-date marketing strategies which involves a comprehensive social media marketing tool. Their use of the theme positivism in their new campaign aims to integrate a new approach in being able to affect not only by the linkage of the brand to their clienteles but by hoping to become a part of their general day-to-day lives. This is by connecting the product to a philosophy which centers on having a positive outlook in life despite all the hardships and that Coca-Cola is integrally a major part of it. Attributing the product with happiness is a smart and innovative move that ensures an encompassing approach to marketing. Coca-Cola was identified as second only to Facebook as the most popular page on the social networking site and what is most interesting about this is that the company has no hand in the phenomenon. This is the hand of social media at work. The company is reaping from the entire buzz because of the people behind the admiration for the well-loved product. Apparently, fans Dusty Sorg and Michael Jedrzejewski created a Facebook page devoted to Coke that all started with a quality photo of the soft drink. Now with the subsequent backing up of Coca-Cola, the web page has a record 3.3 million fans seven months from the time it was formed. Last November, Facebook created a regulation that only those associated and or authorized by the company brands have the right to generate such web pages. By the virtue of the said rule, Coke opted to let the creators run the page instead of running it themselves but simultaneously working close behind them (Barone, par. 2-4). By utilizing what is deemed as th 4Rs of social media strategy which are review, respond, record and redirect the company makes well use of the new age technique. They are building relationships by creating 1. new corporate

Applied Immunology...subunit vaccines Essay Example | Topics and Well Written Essays - 750 words

Applied Immunology...subunit vaccines - Essay Example In Subunit Vaccines, as the name suggest, only the specific fragment of a microbe or an infectious agent (Thecochranelibrary.com, 2014). These fragments might be epitopes which are specific parts of an antigen that are easily recognizable to the antibodies or T cells. Subunit vaccines consist of about 1-20 or sometimes even more antigens, whereas it is an intense task to specify which antigen would prove the most efficient stimulator (Flower and Perrie, 2013). There are two ways of manufacturing these vaccines once the appropriate antigen has been identified: All vaccines go through careful evaluation to make sure that they are safe for consumption; however, there are some flaws in the structure of traditional vaccines that were illuminated with the creation of subunit vaccines. Usually, inactive pathogens are introduced into the immune system of a human being as a vaccine; being inactive means that the pathogen can no longer cause a disease because the viral fragment has been deactivated. The one problem with this procedure is the chance or reversion. Reversion is the process by which a microbe undergoes genetic changes, converting it into an even deadlier threat to the human body (Vaccine-safety-training.org, 2014). This risk if eradicated in the case of subunit vaccines because only the structural fragments of a pathogen are used, which means that there can be no genetic changes, hence no damage to the human body may occur (Stratton, Wilson, and McCormick, 2002). Another shortcoming of traditional live vaccines is that they cannot be used by certain groups of people, such as the elderly above 65 or even pregnant women. This is because even attenuated viruses can pose a threat to the health of these people, making it fatal for them to use these vaccines. Similar to the case before, subunit vaccines are introduced in the body as small fragments rather than a whole microbe so